LG seems to be nicknaming one of its new phones the “waffle” for some reason, probably because the icons on the screen look like a waffle, or the design on the back looks like it’s been put through a waffling process.

This has resulted in one of the most bizarre photoshoots we have yet seen. You can probably guess what is about to unfold if you paid attention to Paragraph (a).

lg phone waffle 1

Yep, the phone has been placed on some waffles.

lg phone waffle 2

And it gets worse – the phone is now touching moist fruit and is PERILOUSLY CLOSE to some ice cream.

lg phone waffle 3

Hopefully that’s just an empty prototype case.