i360. Can you imagine the sense of TRIUMPH everyone concerned felt when they left the meeting room having decided to call their product i360? They must’ve felt like GODS. Gods of creativity. Gods that will soon make BILLIONS of POUNDS, thanks to combining both the “i” naming trend and the “360” naming trend.

Even more brilliantly, i360 is a device that lets you WEAR your iPod Nano ON YOUR HEAD while you are out doing EXTREME ACTIVITIES. Sorry about all the capital letters, this sort of idiocy just naturally brings them out.

Unbelievable. This would be a good update to end the existence of the internet and all of modern life with. In fact, we may as well just… *BLOWS BRAIN OVER WALL LIKE AT THE END OF ‘DOWNFALL’*