The embattled mobile company will not be gaining any ground on its competitors after this, a pair of terrible launch shots issued to promote its Xperia X2 – a mobile phone which isn’t an iPhone and is by Sony Ericsson so therefore hasn’t got much of a chance.
It’s not unfair to say this is the worst product display we have ever seen. Most glaringly of all, they have used a MAN, a man who really isn’t sure what to do with that troublesome unused left arm. A man called Brent. A man who hasn’t developed a non-goofy smile.
We understand that Maria Sharapova isn’t always going to be available, but surely some of the lesser-known lady players outside of the pro tour top 20 would be able to make it at short notice?
Internet Entrepreneur launches the new Sony Ericsson XPERIA(tm) X2, only on Vodafone
Brent Hoberman joined a host of VIP guests at iconic London venue, the Design Museum, to launch the multimedia Sony Ericsson XPERIA(tm) X2, available exclusively in the UK on Vodafone.
Created for individuals that like to blur the boundaries between work and play, the launch event provided the perfect platform to introduce the new Sony Ericsson XPERIA(tm) X2.
Whilst at the launch Brent Hoberman commented: “When travelling for work or pleasure, receiving up to date news, pictures and messages from home is crucial. With a young family and busy career, it’s great never to miss a moment”.
David Hilton, Marketing Director, Sony Ericsson UK & Ireland said “We’re delighted Brent was able to join us at the launch of the XPERIA(tm) X2. In the fast moving world we live in, the need to stay connected has never been so important; and the XPERIA(tm) X2 allows you to do just that – managing your life from work, to home, to play, all on one device.”
Debuting Windows(r) 6.5, the device offers 24/7 communication enabling users to instantly synchronise their mail, calendar and media. The XPERIA(tm) X2 also includes a slide out full QWERTY keyboard, as well as a unique SlideView feature, which provides easy access to frequently used phone activities. Coupled with an 8.1 megapixel camera, 3.2 inch full touchscreen with DVD quality playback, there are also a host of preloaded XPERIA(tm) panels such as Google(tm) and Windows Live(tm).
Notes to editors:
About Brent Hoberman
Brent Hoberman co-founded lastminute.com in April 1998 with Martha Lane Fox and was CEO taking the company to profit and gross bookings of over $2bn. The company floated in March 2000 when the dot-com bubble was at its peak – the IPO was 40 times oversubscribed and the price increase during the process was a record for a UK company. lastminute.com acquired 14 businesses after the IPO to supplement the annual growth of the core brand which was over 100% from 1998 – 2004. In 2005 lastminute.com was sold to Sabre for $1.1bn. Brent has founded another VC-backed internet based start-up, mydeco, which is due to launch Autumn 2007 and will be an innovative online service for home design and furniture.
Brent Hoberman is a Governor of University of the Arts College, London and a non-executive board director of Guardian Media Group.