Seems to be a proper exclusive. Looks OK. Still not worth walking on a high street and then going into a shop with OTHER PEOPLE IN IT for, though.

It arrived in the email this morning. This means we don’t have to check if it’s new or not. It’s Easy Functional Update Friday.

Jessops announces the launch of the new and exclusive, ultra intelligent Fuji Finepix F72EXR camera

Leicester, 9th October, 2009:

Jessops, the UK’s leading photographic retailer has today announced the launch of the new and exclusive to Jessops Fuji Finepix F72EXR camera. The Fuji F72EXR is a 10 megapixel, 10x optical zoom camera featuring Fuji’s intelligent EXR technology. Fuji’s EXR technology has been previously featured in the award winning F200EXR, and uses the sensor in three different ways to optimise resolution, dynamic range or low-light performance. This ensures advanced reproduction in imaging with exceptionally balanced quality – creating amazing pictures. This combination of cutting-edge technology encased within a pocket sized digital compact body means that advanced amateur photographers through to professionals will be able to take breathtaking pictures in the most challenging of conditions.

Housed in an attractive metal black body the Fuji F72EXR has both style and excellent functionality. The Fuji’s EXR Auto technology not only automatically recognises scenes and selects the ideal shooting mode; it also sets the sensor to optimise shooting. In EXR Mode, the photographer can choose which sensor setting is preferable for the subject to be photographed by choosing High Resolution Priority (HR) to maximise resolution, High ISO and Low Noise Priority (SN) for high quality low-light work or D-Range Priority (DR) for the best detail with contrast subjects.

In addition, the new pro-focus mode allows you to create images with a shallow depth of field, the results is professional looking photos at the touch of a button.

The Fuji F72EXR’s comes with super intelligent flash for close up shots that optimally balance flash power output and recording sensitivity. As part of the Auto mode, this system captures both the subject and background in bright, clear details over the full flash range including extreme close-ups.

Other amazing features of this feature rich camera include advanced face detection – which includes 360° detection, up to 10 detected faces plus auto red eye removal, and unique shooting modes such as Multi Frame function, Film Simulation Mode, and Super Intelligent Flash to deliver professional class photo quality.

The Fuji Finepix F72EXR is priced at £279 and is available now at your local Jessops store or online at www.jessops.com