Vodafone 360 has been announced today. It’s the new name for Vodafone Live, ie, the new icon on your phone you will NEVER EVER CLICK ON or even put the cursor anywhere near for fear of spending ten minutes staring at your phone while a load of adverts/ring tones/wallpapers blunder down the inadequate pipe.

They’ve got Samsung to make a phone that also says “360” on it and put out a press release that goes on about Twitter.

vodafone-360-handset-shot

In other news, the new Extra-Last HTC Magic has arrived. The novelty has worn off and it is yet to receive a call or text message. But it is nice.

Vodafone Announces Vodafone 360
24 September 2009

A Suite of Innovative, New Internet Services for Mobile and PC

24 September, 2009. London. Vodafone today announces the launch of Vodafone 360 – a new suite of innovative internet services for the mobile and PC.

All of a customer’s contacts, status updates and messaging services are brought together in one place enhancing the customer’s experience and use of social media. Customers will have integrated contacts, music, photos and mapping services and can share their favourite music choices and even their physical location, how and when they choose, with their chosen groups of friends.

The service is automatically backed up and synchronised, regularly and wirelessly, between the mobile and PC or Mac. All contacts updates, emails, photos and conversation history or settings changes made either at home or when on the move are saved, keeping all the content up-to-date.

“Vodafone 360 is the first service of its kind to offer customers the benefits of a truly integrated mobile internet experience that gathers all their contacts and content, all around them, in one place,” said Pieter Knook, Director of Internet Services at Vodafone Group.

“The beauty of Vodafone 360 is that all the services work together and they are easy to use. Vodafone 360 enables customers’ digital lives. Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalised address book at its heart.”

Vodafone 360 is a substantiator of Vodafone’s new brand expression – ‘power to you’ – which is focused on putting the customer in control and enabling simple and easy to manage communications, both mobile and fixed.

Benefits:

bringing together all contacts and content in one place and allowing customers immediate access to their various contacts across different networking sites – all the latest information updates including Facebook status updates and the ability to chat through Windows Live Messenger and Google Talk

the ability to create different contact groups across social media networks, allowing customers to organise their contacts the way they want and manage how they share different information with different groups

the ability for customers and friends to share locations, tag and share pictures and favourite places

confidence that your connected address book is synchronised between your phone and the web and you can easily recover your phone contacts if you change or lose your mobile

access to the service through a variety of handsets and operating systems from multiple manufacturers – the ultimate experience being through a custom-built device

a catalogue of over one thousand Apps at launch available to different handsets, downloadable through the Vodafone Shop

the ability for non-Vodafone customers to access some of the range of services, linking them to their social networks via mobile.

The Vodafone 360 suite of services has been designed and developed by Vodafone. At launch the full Vodafone 360 experience will be available on two exclusive handsets built to Vodafone’s specification by Samsung. The Vodafone 360 H1 by Samsung boasts a 3.5″ multitouch, high definition OLED screen, 16GB memory, WiFi, a maximum talk time of over 400 minutes (3G) and a 5 megapixel camera. It will be followed shortly by a second Samsung handset, offering customers a range of colours and price points.

At launch four Nokia Symbian smartphones will come pre-loaded with Vodafone 360 and part or all of the service will be downloadable to over one hundred popular phones. In the coming months Vodafone will be making the service available through as wide a selection of handsets and operating systems from multiple manufacturers as possible.

The 2009 launch in Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the UK will be followed by launches in a number of other countries in 2010, including India, Turkey, South Africa, New Zealand and Romania and in France through SFR. through MTS in Russia, and through Vodafone Hutchison Australia