Archive for July, 2009:

Aeronautical machinery with FACES #4, 5 & 6: Chinooks of some description

Less regular reader than he used to be but definitely still a member of the ‘Catching Up Once a Week Club’ “Phorenzik” has made a discovery. It’s that the back of Chinooks look like faces. Allow him to make the point visually.

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“Frog-faced helicopter picture.”

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“Here’s another one. It seems to have spat out a particularly bitter-tasting Jeep.”

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“There’s a third!. Quick lads, run for your lives, lest he sucks you up!”

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“I also found this one that looks like a cat. Bye then” – Phorenzik.

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PROMOTIONAL IMAGE OF THE WEEK: A *cough* *ahem* for women

We’re not typing this product name. It has a web site. Don’t go there. And if you do go there, make sure you don’t read the user testimonials.

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Hopefully the “lifestyle” promotional imagery will be coming soon in a separate email.

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ATTENTION OLD PEOPLE: How Twitter spam works

As part of our ongoing mid-life crisis, we have been spending an awfully large amount of time pretending to be something/someone we are not on nonsense portal Twitter. This means we’ve been exposed to Twitter spam. It started off simple – a woman with big tits wants you to look at some porn, because, somehow, somewhere, someone on the internet makes $.002 every time you look at a bottom.

Now, though, the more advanced Twitter spam wants to be your friend first, You get a couple of messages, a bit of small talk, some background data to make you think they’re a real person who’s interested in you, then – BAM! – in with the spam link.

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It’s so sophisticated, which makes it so much sadder when you realise the person you thought was your exciting and interesting new friend from overseas turns out to be an automated script originating from an Indian spam farm. Be careful out there, OK?

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Gadgets with FACES #165: The tail of an unidentified aeroplane

Here, coincidentally, is another face with an aeronautical feel. Don’t peak too soon. The face isn’t the engines. They are not the eyes, as deep, dark and inviting as they initially seem.

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“I happened to attend the airshow at Fairford last weekend when I stumbled upon this cheerful face smiling at me. I immediately thought of you and took a quick photo. I really must emphasise that I do NOT have a sick tailpipe fetish and DIDN’T spend the whole day hanging around the back of planes hoping for a quick glimpse of their nozzles.”

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“I actually spent the whole day being jealous of all the airshow nerds with their much more expensive cameras and lenses, but anyway. Full size photo, EXIF included of course. I buggered up the exposure on the day so I had to fiddle with it in post processing (ie Picasa) to bring out the face. Enjoy” – Dylan.

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Closer analysis in the laboratory has also revealed a THIRD face in the image – a sweet little labrador lurking in the landing gear.

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Microsoft Messenger is 10!

Has there ever been a less interesting anniversary? Or a less exciting birthday picture? Let’s celebrate the life of a functional piece of software with a dull, faceless, lifeless automaton in the midst of a generic party scene.

Come on. Come on everybody. Put your hat on and join in.

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He’ll never blow those candles out.

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Gadgets with FACES #164: A missile at RAF Cosford

Incorporating Real-World Image Samples of the Canon SX200 IS!

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“I was at the Cosford air museum last weekend, saw this submarine-launched missile / torpedoey thing and thought of you. I hope that makes you feel special. It looks like an anxious or self-conscious shark!”

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“Seeing as I made you curious about the Canon SX200 IS via the comments, I took the pics on said camera and sent them full-res, with the EXIF data, as I know you like looking at that stuff. Cheers, and I hope I havent sent these huge files in vain!” – Andy.

Everything is in vain, Andy. Everything.

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COMPANIES THAT STILL SEND US PRESS RELEASES: Alesis

Hooray for Alesis! Sadly for Alesis, its ‘people’ sent this out as a CMYK JPEG. Such a terrible error. CMYK JPEGs are a nightmare for poor bloggers. They look like JPEGs, act like JPEGs, but then don’t show up on half the web browsers out there.

Here’s one we converted to internet-friendly RGB format earlier this week:

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Actually, thanks to us having nothing to do apart from check this sort of thing, Firefox 3.5 seems to be able to handle CMYK JPEGs. Impressive! Google Chrome can’t. Internet Explorer 8 can’t either. But Opera 9.64 can. Sorry, it’s not going to get any more exciting than this around here. Here are the findings in a list:

BROWSERS THAT CAN “DO” CMYK JPEGS
– Firefox 3.5
– Opera 9.64

BROWSERS THAT CAN’T “DO” CMYK JPEGS
– Google Chrome 2.0
– Internet Explorer 8

Sorry about this one.

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There’s an Apple Store in Brighton nowadays

How extremely apt. Sadly for Brighton, this event is not deemed exciting enough for Apple to bust out any new in-store photography. We have just learned the people in the orange t-shirts are called the in-store “concierge” though. This five minutes has not been a complete write-off.

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It’s here, where the crack-heads from the North of the city uncomfortably meet with the web designers from the South in one huge mass of styled hair.

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iPhone “Gaming Grip” and possible THUMBS OF A WOMAN

They might be the thumbs of a woman, but it’s hard to tell these days. Men don’t grow big sausage fingers any more, thanks to most of us not having to pull levers or work with molten metal in a northern factory all day.

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In fact, in most modern offices, it’s the women who have the worst hands due to having to do all the photocopying (paper cuts) and washing up the mugs (puffiness) while the men sit there talking about what crisps they’re eating on Twitter with important clients.

VERDICT: Probably a man’s thumbs.

Get a grip on Gaming!

Exspect launches the first-of-its-kind Gaming Grip for iPhone and iPod Touch

We all know playing games on the move is the future of gaming and now, thanks to the launch of the Gaming Grip from Exspect, mobile gaming has just got a lot more realistic.

The first product of its kind, the Gaming Grip is available for the iPod Touch 2G and the iPhone 3G, including the new iPhone 3G S. It is designed to provide an experience similar to that of a dedicated mobile games console, and is equally effective for games played in landscape or portrait.

“Mobile gaming is really taking off among UK consumers. We want to give these mobile gamers the same experience of a console gamer, with great accessories to match the great games they’re playing,” said Mike Sanderson, Head of Development, Exspect. “Using our expertise and knowledge in both the hardware protection and gaming market we have developed a product that really brings the mobile gaming experience to life.”

With its sleek design* the Gaming Grip is contoured to fit in the palm of your hand whilst still maintaining full access to your touch screen and all its functions. Made from high-grade silicone the enhanced grip of your iPhone/ iPod Touch allows you to play any type of genre of game, safe in the knowledge that the device won’t fly out of your hands whilst fitting comfortably in your pocket.

When not being used to play games it can act as a protective case, with a screen protector included as standard.

The Gaming Grip from Exspect will be available via Amazon at just £14.99.

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“The iconic Walkman phone sub-brand is now more accessible than ever before and to highlight this to consumers, four of Sony Ericsson’s communication agencies have developed a launch campaign, which starts today”

What this means to you, the end user, is one thing – LIFESTYLE PHOTOGRAPHY!

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This was an 8.8MB file. We had to shrink it down a bit as there’s a file size restriction on uploading pictures bigger than 7MB.

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This one was 11MB. It had to be reduced as well. It’s the first time Sony Ericsson has ever exceeded in something.

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“Mike? Bad news. Sony Ericsson wants the sofa taking outside again. Can you get Dave and come down to reception? I know, I know, this is the last time, I promise.”

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“PLZ HLP. HAVE BEEN LEFT IN WAREHOUSE”

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“These outtakes from Friends series #4 are HILARIOUS.”

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“Can you bring down the alternate scarves?”

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That’s one hilarious sub-brand.

AMBIENT BLACK?

Sony Ericsson’s new W205 Walkman(tm) phone delivers a great music experience with its Walkman(tm) player, FM radio and TrackID(tm) music recognition. The W205 also enables users to easily share the handset and content with family and friends – its multiple phonebook feature lets up to four users create personalised contact lists that are kept separate, and the Bluetooth(tm) functionality offers image and video sharing.

Sony Ericsson challenged its agencies to create a consumer campaign which focuses on the idea that the W205 is “My First Walkman(tm) phone”, as it is an affordable mobile phone that is accessible to everyone, offering the quality expected from the Walkman(tm) brand.

McCann Erickson led the campaign, supported by Burson-Marsteller, iris and Mediaedge:cia, and they developed the theme ‘My personal music revolution’ to effectively show how everyone is able to enjoy the full Walkman(tm) experience and get the most from the handset’s music features.

Carolina Ortiz, Global marketing communications manager at Sony Ericsson, comments: “The W205 is for those who love portable music but have never had the Walkman(tm) phone experience. As the most affordable Walkman(tm) handset to date, more young people can now revolutionise their music experience by taking their music with them everywhere.”

To communicate the benefits of the W205, consumers will be reached through multiple media channels, including:

Print and billboard advertising
McCann Erickson developed a campaign to celebrate the W205 at an accessible price, with all the features consumers need to fully enjoy every moment. “Welcome to your own personal music revolution” was created to engage a youth target audience group and the advertisements have vibrant visuals of a multiplied person dancing and enjoying their music. The ads can be seen as single and double page spreads, as well as out-of-home advertising and some special format materials that emphasise the overall campaign concept.

Public Relations
Burson-Marsteller created a strategic global PR campaign with various consumer tactics and materials that all local markets could use to outreach to relevant media. Globally generated PR materials, including press releases, Q&As and toolkits, were developed, along with product factsheets,  a social media news release and a product tutorial with the international Hed Kandi DJ, Sam Cannon.

Retail and Digital activation – Working with the ‘music revolution’ idea and strategy, iris created an immersive BTL in-store campaign that not only covers the core consumer journey but also builds on the revolution concept when it comes to activation. iris also developed a website allowing users to create their own music revolution.  Visitors simply have to pick one of the rooms that are displayed on the website and play their music through a microphone on their computer. They will then either see the crowd in the room revolutionised, with enthusiastic cheering, or else throwing tomatoes at the screen, a direct effect of whether or not they like the sound of the music.

Media planning and buying – To initiate buzz and conversations around this new Sony Ericsson campaign, Mediaedge:cia’s strategic media outreach programme combines a mix of online, strategically placed outdoor and print advertising to drive consumers to make a purchase.

The new W205 Walkman(tm) phone

Love your music revolution with the following features:

– Enjoy your music with the high quality Walkman(tm) experience
-FM radio – catch up with the latest news and views
-TrackID(tm) – name that tune at a press of a button
-1.3 megapixel camera – take great shots and share the fun instantly
-Video recording – capture your favourite moments on film
-Bluetooth(tm) – share your favourite songs, pictures and video clips, or connect to a wireless headset
-Multiple phonebook – keep your contacts in order and share your mobile phone with your family
The W205 Walkman(tm) phone supports GSM/GPRS/900/1800 and W205a supports GSM/GPRS 850/1900. W205 Walkman(tm) phone is available in the colour Ambient Black.

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