How extremely apt. Sadly for Brighton, this event is not deemed exciting enough for Apple to bust out any new in-store photography. We have just learned the people in the orange t-shirts are called the in-store “concierge” though. This five minutes has not been a complete write-off.

It’s here, where the crack-heads from the North of the city uncomfortably meet with the web designers from the South in one huge mass of styled hair.