Another new Apple specialist. Clearly Apple’s latest product line refresh also came with a bit of budget for photography. If you are one of our six confirmed female readers he is going to be your favourite.

His name has to be “Steve” and women often go into the Apple store to ask him questions they already know the answers to, like “Can I play all kinds of music on it?” and “Does the telephone work like a normal telephone?”

Steve then says “Sure, let me show you” and moves in really close to demonstrate the correct operation of the ladies’ iPhones and iPods. He is so used to being around women and close to women that it’s not even a big thing for him.

We are not jealous, we just naturally know not to bother looking up from the ground if there are any Steves around.